50 Cent is teaming up with the World Food Program to see first hand effects of hunger in Somalia and Kenya.
The mogul first flew to Dolo, Somalia, where tens of thousands of women and children have fled there over the last year to flee a devastating famine that killed tens of thousands of people across Somalia.
He has committed to provide 1 billion meals for the hungry, and is donating 10 cents from every sale of a new energy drink called Street King that he is promoting.
The U.N. last week declared an end to Somalia's six-month famine, though it said tens of thousands of people still need food aid to survive. The British government estimates that between 50,000 and 100,000 people died from the famine's effects.