Saturday, February 25, 2012
Kimora Lee Simmons Launches Anti-Aging Cream at QVC
QVC held a star-studded party at the Four Seasons in Beverly Hills, where Kimora Lee Simmons told BET all about her new skin care line, Shinto Clinical.
“It’s East meets West, and for women of every color," said Kimora, whose products blend Asian ingredients like kelp, seaweed, and antioxidant Omegapearl-18 with Western science. “It’s all scientifically tested to be in the beauty category at QVC, it takes a lot,” she noted, adding that she was inspired by the way her mother and grandmother cared for their skin, and ate an antioxidant-rich diet. Her Smooth Answer anti-wrinkle moisture boost cream will launch exclusively at QVC, while the rest of the collection will follow at shintoclinical.com starting March 1.
“For me, beauty starts with a great skin care regimen,” said Simmons. “It’s not what you put on after the fact, like makeup, but how you maintain what you’ve got. I like to put Smooth Answer on as a base that moisturizes and serves as a barrier against pollution.”