Monday, March 19, 2012
Nicki Minaj Signs Deal With PEPSI
Nicki Minaj Just Signed A Multi-Million Dollar Deal With Pepsi For Their New Drink Called “Pop”
According to Derek Jackson, the Glu agency chief who brokered the agreement, Minaj will become the face of a new Pepsi beverage nearing its debut.
The pact was one of two major partnerships between Pepsi and Cash Money / Young Money artists garnering significant attention in Austin. Lil Wayne debuted his DEWeezy campaign with Pepsi’s Mountain Dew, also negotiated by Jackson, at his South By Southwest showcase.
Like Minaj’s, terms of Wayne’s agreement weren’t officially disclosed, but Jackson told me that it was a seven-figure commitment as well. Wayne’s deal also includes an option that would result in Pepsi and Mountain Dew bankrolling an original film featuring the diminutive rapper.