Wednesday, April 11, 2012
Jay-z's Rocawear Partners Up With New York Yankees
Jay-Z regularly shouts out his favorite baseball team, the New York Yankees, by sporting their signature fitted hats. On April 4 the rapper’s company Rocawear announced he’ll show his support more formally through a new partnership with the 27-time World Series Champions.
According to a press release, Rocawear will have branded signage in Yankee stadium, in addition to integrated promotion through the 2012 season.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
Jay-Z and The Yankees previously teamed up in 2010 to produce a limited edition “Blueprint 3/Yankees” clothing line that featured hats, shirts and jerseys that carried the rapper's stage name, real name and "Blueprint 3" logo.