Jay-Z is adding Cognac to his endorsement portfolio. He held a private event in NYC last night to introduce D'ussé, a new VSOP Cognac being launched by Bacardi.
D'ussé (pronounced ‘dew-say') is being presented and situated as a competitor to Hennessy. Bacardi's new Cognac doesn't launch until next month and will be available stateside in September. D'ussé Cognac will cost you $45 for a 750mL bottle.