The site, which launched on Tuesday, is a subscriber-based experience co-founded by Nas, in which he partners up with the likes of NBA stars Blake Griffin and Kevin Love and media mogul Nick Cannon. For $39 a month, users will receive a monthly shipment of handpicked apparel, gadgets and other premium products that the stars use in their everyday lives. Each shipment is guaranteed to be worth a minimum of $125.
"To me the 12 Society thing is just people like myself and other people that are involved connecting with the people, giving them some insight on our lifestyle and making the people a part of it," Nas told MTV News.
"It comes from music, it comes from me talking about certain kicks and sneakers I might like," he said. "With 12 Society you don't have to just listen to me talk about a certain shirt, you'll get that. You'll get that delivered to you."
While 12Society offers fans a taste of life's finer things, you don't have to break your bank to be a part of it. "This is not about being a baller or nothing. What you're receiving is worth way more than what you're paying for," Nas promised. "This is for everybody; this is not for rich people. This is for everybody. It's a cool thing."
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